Interpret how the adjectives and themes you discovered translate into design principles such as balance and emphasis. This helps you choose how to use the elements of design. Your final goal is to provide gentle visual cues that will guide the reader’s subconscious assumptions toward the desired adjectives and themes.
Elements of design
- Line
- Color
- Shape
- Form
- Pattern
- Space
- Texture
Principles of design
- Unity
- Harmony
- Balance
- Rhythm
- Emphasis
